The Not So Breakfast Show
Listen, laugh and learn as we share our latest thoughts about staying relevant, contemporary leadership and doing life right. Ish Cheyne is the Head of Fitness in New Zealand for global fitness juggernaut Les Mills. Sacha Coburn is the COO of Coffee Culture, a leading group of boutique coffee shops, and the co-founder of The Company You Keep.co.nz.
The Not So Breakfast Show
Episode 220: Once Upon a Time... The Power of Story in Sales
Episode 220: Once Upon a Time... The Power of Story in Sales
Ish opens with a ChatGPT-generated fairy tale intro featuring "the evil rental property™" as the villain tormenting Sir Ish, while Sacha reveals her big news: after 13 years in Hamilton, she and Chris are moving back to Christchurch! This house-hunting adventure becomes the perfect segue into exploring why storytelling is the secret weapon every salesperson needs.
Plus, Sacha finally realised that "Tina from Turner's" is a play on Tina Turner (better late than never!), while Ish discovered The Sound of Music was based on a true story. Also, Sacha's moving poem "Late at Night" perfectly captures the parenting experience.
Main Topics
- Story as Universal Language - Why Harvard Business School teaches everything through case studies (aka stories), and how stories engage logical thinkers, visual learners, and emotional decision-makers all at once
- From Complex to Simple - How the right story can take complicated information and make it instantly understandable, with real examples from construction, car sales, and gym memberships
- Building Your Story Bank - Starting with borrowed stories when you're new, then developing your own experience-based narratives that actually resonate (and why using Nelson Mandela stories makes everyone tune out)
Home Work
Record yourself telling a work story, then listen back and ask: Could I cut words? Am I making my point? How can I set this up differently to create a greater impact?
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